Ops Lead & ContentOps Especialista II no Inter Consultora | Professora | Mentora | Escritora

📍 Belo Horizonte, MG - Brasil 🇧🇷

Sobre mim ✨

Sou especialista DesignOps e ContentOps, com mais de 20 anos de experiência profissional, atuando na interseção entre conteúdo, design, tecnologia e educação.

Minha atuação é focada na estruturação de conteúdo como disciplina estratégica: desenho de processos, definição de padrões, governança, métricas, escalabilidade e impacto real na experiência das pessoas usuárias e nos resultados do negócio.

Atualmente, sou Ops Lead & ContentOps Especialista II no Inter, com foco em governança, escala e evolução global das frentes de DesignOps, Content Ops, ResearchOps, MetricsOps e Accessibility Ops, conectando a estratégia da experiência, potencializada pela IA, aos objetivos da empresa. Antes, atuei em UX Core, como Content Designer Especialista II, com foco em inovação e fundação de capacidades, contribuindo para a construção do Super App, Plataformas e Canais do Inter.

Ao longo da minha trajetória, passei por empresas como Banco do Brasil, Itaú (Meiuca), Mercado Livre, Mercado Pago e iFood, sempre liderando iniciativas que conectam estratégia, operação e pessoas. Tenho experiência sólida em ambientes B2C e B2B, produtos regulados, marketplaces, acessibilidade, linguagem inclusiva e qualidade editorial.

Além da atuação no mercado, sou professora de pós-graduação em UX Design, palestrante, mentora e criadora de comunidades. Sou fundadora e professora da Escrita.co, cofundadora do Clube do UX Writing e da ContentOps Brasil, colunista da Meio & Mensagem e LinkedIn Top Voice. Também atuo como conselheira de tecnologia da ONG Soul Bilíngue, apoiando iniciativas de educação e impacto social.

Acredito no design - e especialmente no conteúdo - como ferramenta de transformação social, inclusão e autonomia. Por isso, meu trabalho é guiado por valores como acessibilidade, equidade, sustentabilidade, educação contínua e formação de novas lideranças.

Portfólio ✍️

Confira alguns dos meus trabalhos

Ferramentas 🛠

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/03ef1787-cb9e-4041-9d7b-7a16d68ffae2/figma.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/03ef1787-cb9e-4041-9d7b-7a16d68ffae2/figma.svg" width="40px" /> Figma

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/40d40f6a-568f-4288-8695-7aa426f5b8e3/FigJam.avif" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/40d40f6a-568f-4288-8695-7aa426f5b8e3/FigJam.avif" width="40px" /> FigJam

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/b2461909-8a62-41a7-bd66-9970b7dfa408/Adobe-xd-logo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/b2461909-8a62-41a7-bd66-9970b7dfa408/Adobe-xd-logo.png" width="40px" /> Adobe XD

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/af5377b3-940c-4ae1-9523-6cd232c28688/download_(1).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/af5377b3-940c-4ae1-9523-6cd232c28688/download_(1).png" width="40px" /> Microsoft Office

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/95bb9eea-5ff1-4c9a-8ba3-c817fc39f477/Jira.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/95bb9eea-5ff1-4c9a-8ba3-c817fc39f477/Jira.png" width="40px" /> Jira

</aside>

<aside> 🤖 ChatGPT

</aside>

<aside> 🤖 Cursor

</aside>

<aside> 🤖 Copilot

</aside>

<aside> 🤖 DeepSeek

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/3ac816ad-1b9a-4a1b-ad6b-aeeeada80986/download.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/3ac816ad-1b9a-4a1b-ad6b-aeeeada80986/download.jpeg" width="40px" /> G Suite

</aside>

<aside> <img src="attachment:89b29f62-7f56-48b7-a9af-ce5739bd4c5b:Notion_app_logo.png" alt="attachment:89b29f62-7f56-48b7-a9af-ce5739bd4c5b:Notion_app_logo.png" width="40px" /> Notion

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/620822d8-da4f-4822-a595-5f0ad6820ae5/kisspng-portable-network-graphics-trello-scalable-vector-g-5c025368ae6bb9.4395252315436562967144.jpg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/620822d8-da4f-4822-a595-5f0ad6820ae5/kisspng-portable-network-graphics-trello-scalable-vector-g-5c025368ae6bb9.4395252315436562967144.jpg" width="40px" /> Trello

</aside>

<aside> <img src="data:image/png;base64,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" 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width="40px" /> Slack

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/fc297d54-69ed-4955-87ff-cfda552af035/Discord.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/fc297d54-69ed-4955-87ff-cfda552af035/Discord.png" width="40px" /> Discord

</aside>

<aside> <img src="https://luna1.co/110eb4.png" alt="https://luna1.co/110eb4.png" width="40px" /> Miro

</aside>

Experiência Profissional 👩🏻‍💻

<aside> <img src="attachment:a517d2d5-e575-41b1-a79e-e3a7c81e6c4b:logo_inter.jpg" alt="attachment:a517d2d5-e575-41b1-a79e-e3a7c81e6c4b:logo_inter.jpg" width="40px" /> Inter Set 2025 → Atual Ops Lead & ContentOps

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/b5502b7d-4153-47f4-89e1-ac36de9e61fd/banco-do-brasil-3.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/b5502b7d-4153-47f4-89e1-ac36de9e61fd/banco-do-brasil-3.svg" width="40px" /> Banco do Brasil Jun 2024 → Set 2025 ContentOps Lead

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/b72a0c0e-a391-4699-aad9-de207a862651/meiuca_co_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/b72a0c0e-a391-4699-aad9-de207a862651/meiuca_co_logo.jpeg" width="40px" /> Meiuca Jun 2024 → Out 2024 Content Designer Sr

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/c32471cb-56df-4de3-897a-54b50bdcc763/mercado_livre.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/c32471cb-56df-4de3-897a-54b50bdcc763/mercado_livre.png" width="40px" /> **Mercado Livre *** Mai 2023 → Jun 2024* UX Writer Sr

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/f9a852c9-7f6b-42d1-a8e5-02ce2308ed93/icone-ifood-sorriso-vermelho-png.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/f9a852c9-7f6b-42d1-a8e5-02ce2308ed93/icone-ifood-sorriso-vermelho-png.png" width="40px" /> **iFood**
Set 2021 → Abr 2023 Content Designer

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/506888d0-40f0-43df-a8c9-acd2657f550e/Authen.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/506888d0-40f0-43df-a8c9-acd2657f550e/Authen.jpeg" width="40px" /> **Authen** Mai 2021 → Set 2021 UX Writer Sr | Copywriter Sr

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/456b98af-bca7-47da-bdeb-10ffea342018/Fabrica.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/92fe856b-22ac-4250-826c-787036b1cc51/456b98af-bca7-47da-bdeb-10ffea342018/Fabrica.jpeg" width="40px" /> **Fábrica**
Apr 2021 → Set 2021 UX Writer Sr | Copywriter Sr